APPA Press Releases : social media

APPA Press Releases : social media

APPA & Global Pet Expo Launch FREE Marketing Program for Members and Buyers
The American Pet Products Association APPA and Global Pet Expo invite members and buyers to take advantage of a FREE Marketing Stimulus Package developed by renowned marketing expert Steve Miller The package consists of a marketing know how series of webcasts and valuable tips that can re energize marketing strategies and engage customers during these tough economic times

Social Media Plays Big Role at Global Pet Expo 2010
The American Pet Products Association (APPA) and Pet Industry Distributors Association (PIDA) are pleased to announce the successful launch of a mobile Global Pet Expo website for the 2010 show, which took place March 23-25 in Orlando, FL. Attendees were provided interactive, multimedia content and information on their mobile phones. Twitter, YouTube and Facebook were also used to enhance their show experience and success. The mobile site included general show information such as show hours and event times as well as a floor map shuttle bus schedules an exhibitor directory and pictures and videos of the days events The site also provided important announcements such as the New Products Showcase winners timely reminders of activities seminars and special networking events The site incorporated a feature that enabled attendees to forward the mobile site link via a text message to their colleagues and contacts

Pets Add Life Wins 2013 Nonprofit PR Daily Award For “Best Use of Social Media”
Pets Add Life nonprofit campaign receives additional award for its social media and strategic communications to promote multiple pet ownership

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