Pets Add Life Wins 2013 PR Daily Award for “Best Viral or Word of Mouth Campaign”
-Pets Add Life campaign receives top recognition for its strategic communications and encouragement of multiple pet ownership-
(Greenwich, CT)– Bob Vetere, American Pet Products Association (APPA) President & CEO, is proud to announce APPA’s non-profit public awareness campaign, Pets Add Life (PAL), has won the 2013 PR Daily Award for “Best Viral or Word of Mouth Campaign,” and is among an exclusive group of national winners in other categories of campaigns and brands.
“We are ecstatic to receive this PR Daily Award and top recognition,” said Vetere. “The ultimate goal of the PAL campaign is to spread awareness of the joys and benefits of owning pets of all types, and to ultimately get more deserving pets into people’s homes, so we are honored to see our efforts and dedication recognized. The PAL campaign has really taken off and only continues to grow, and we are very pleased with the positive feedback it has received thus far.”
Sweeping the “Best Viral or Word of Mouth Campaign” category, PAL was recognized for its strategic communications and use of multiple social media platforms including YouTube and Facebook to promote the joys and benefits of owning pets of all types and ultimately increase multiple pet ownership. Strategically promoting pet ownership in an entertaining way, PAL also partnered with Andrew Grantham, creator of the wildly popular “Ultimate Dog Tease” video and Talking Animals YouTube channel, to produce a series of viral videos. PAL’s most recent video, “Dog Wants a Kitty”, instantly hit millions of views upon its debut and was featured on top online outlets including Huffington Post, Yahoo, MSN, and Chicago Tribune.
For more information on PAL’s win, visit http://www.prdaily.com/awards/SpecialEdition/140.aspx or to view the entire list of 2013 PR Daily Award winners, visit http://www.prdaily.com/Awards/PRDA2013.aspx.
For more information on the PAL campaign, visit PetsAddLife.org, YouTube.com/PetsAddLife, Facebook.com/PetsAddLife, or contact Brooke Gersich at 775-322-4022 or Brooke@theimpetusagency.com.
The American Pet Products Association (APPA) is the leading not-for-profit trade association serving the interests of the pet products industry since 1958. APPA membership includes more than 1,000 pet product manufacturers, their representatives, importers and livestock suppliers representing both large corporations and growing business enterprises. APPA's mission is to promote, develop and advance pet ownership and the pet product industry and to provide the services necessary to help its members prosper. Visit www.americanpetproducts.orgfor more information.
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