FOR IMMEDIATE RELEASE
Global Pet Expo, the World’s Largest Annual Pet Products Trade Show,
Reports Record-Breaking Numbers Across the Board
- Global Pet Expo, held February 20–22, 2013, in Orlando, FL, a huge success -
(Greenwich, CT - 2013) —The American Pet Products Association (APPA) and the Pet Industry Distributors Association (PIDA) are pleased to announce Global Pet Expo 2013 was a big success, reporting record-breaking numbers in exhibitors, buyer and media attendance and total booths sold. Experiencing an increase in growth on all fronts, the 2013 Show featured 5,327 buyers in attendance, a 5 percent increase over last year, more than 3,000 new pet product launches, 964 exhibitors and 2,686 booths sold – the highest post-show numbers reported in Global Pet Expo’s nine-year history. Total show attendance came to just over 13,000 people.
Also released at the Show were record-breaking industry figures, as well as results from APPA’s latest Survey showing pet ownership at an all time high; both releases can be found in the Association’s press room at www.americanpetproducts.org.
“There’s no arguing that this industry continues to grow and there’s certainly no better place than at Global Pet Expo for exhibitors to showcase their products and give thousands of buyers from around the world a first look,” said Andrew Darmohraj, APPA senior vice president and trade show director. “We’d truly like to thank all the buyers, exhibitors, and media who participated in this year’s show making this our largest event to date.”
The 2013 Show yielded more new product launches than any other show in the industry, and had more than 900 entries into the New Products Showcase alone.
Ranked one of the top 100 trade shows in the nation by Trade Show Executive Magazine, the 2013 Show grew its international presence by 19 percent with 172 international exhibitors, up from 145 in 2012. Likewise, 27 percent of the attendees were international buyers that represented 71 countries, solidifying Global Pet Expo as a key trading opportunity for companies from around the world.
The 2013 Show also saw record-setting media attendance ranging from pet industry specific magazines and bloggers to major national media outlets like Good Morning America, TODAY, Hallmark and USA Today, further demonstrating the widespread interest in pets.
Social Media played a key role in the 2013 Show as well. During the week of the Show, there were 4,300 tweets about Global Pet Expo from buyers, exhibitors and media alike, generating over 13.5 million impressions. The Global Pet Expo Twitter page has grown 38 percent over the past year and the Facebook page has grown 36 percent. Global Pet Expo’s YouTube channel has shown the greatest increase at over 29,000 views, up 58 percent from the 2012 Show.
This year, award-winning pet lifestyle journalist, author and spokesperson, Sandy Robins was honored with Global Pet Expo’s annual “Excellence in Journalism and Outstanding Contributions to the Pet Industry Award” for her commitment to the industry. Robins accepted the award February 21st at the media-exclusive Purina® Media Reception at Global Pet Expo.
Now in its third year, the New Products Showcase Awards Presentation also proved successful. The ‘Best in Show’ red carpet ceremony took place on the show floor and was hosted by veterinarian and media personality, Dr. Marty Becker. With more entrants in the showcase than ever before, buyers narrowed down top picks out of more than 900 products across nine categories to determine the “Best in Show” winners. Becker also gave a nod to his favorites with his annual “Becker’s Best” awards.
“The 3,000 new product launches at this year’s show included advances in technology, like self-cleaning fish tanks and pet doors you can control from your smart phone, as well as advances in enrichment products from tennis ball cannons to ice cube vitamin supplement kits,” said Darmohraj. “Whether you’ve been in this industry for years and have dozens of products or you are just starting out with a single product launch, Global Pet Expo is a must attend event.”
The 2014 Global Pet Expo will take place Wednesday – Friday, March 12 – 14, 2014 in Orlando, FL, at the Orange County Convention Center. For details, visit www.globalpetexpo.org.
For more information, interview opportunities or online access to hi-res photo gallery, please contact Jamie Baxter at 775-322-4022 or Jamie@theimpetusagency.com.
Global Pet Expo, the pet industry’s largest annual trade show, is presented by the American Pet Products Association (APPA) and Pet Industry Distributors Association (PIDA). The 2013 Show featured 964 exhibitors, 2,686 booths and more than 3,000 new product launches. 5,324 pet product buyers from around the world attended. Global Pet Expo is open to independent retailers, distributors, mass-market buyers, and other qualified professionals. The 2014 Show will take place March 12-14, 2014 in Orlando, FL at the Orange County Convention Center. For more information, visit www.globalpetexpo.org.
The American Pet Products Association(APPA) is the leading not-for-profit trade association serving the interests of the pet products industry since 1958. APPA membership includes more than 1,000 pet product manufacturers, their representatives, importers and livestock suppliers representing both large corporations and growing business enterprises. APPA's mission is to promote, develop and advance pet ownership and the pet product industry and to provide the services necessary to help its members prosper. Visit www.americanpetproducts.org for more information.
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