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American Pet Products Association, Inc.

255 Glenville Road
Greenwich, CT 06831
Phone: 203.532.0000
Toll Free: 800.452.1225
Fax: 203.532.0551

APPA's Washington D.C. Office
Suite 100
1900 K Street NW
Washington, DC 20006
Phone: 202.496.7888

Recently Launched Pets Add Life Video Becomes Instant Online Hit

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FOR IMMEDIATE RELEASE

June 13, 2012 
MEDIA CONTACT
Jill O’Driscoll: 775-322-4022

Recently Launched Pets Add Life Video Becomes Instant Online Hit

-First of five new ‘talking animals’ videos promoting multiple pet ownership reaches more than 200,000 views in first week-

Greenwich, CTPets Add Life (PAL) is thrilled to share its viral video, ‘Pet Interviews: Guinea Pig.’ The video has reached thousands of views since its debut in May and is the first in a series of five debuting this summer to help spread PAL’s primary mission to promote the joys and benefits of multiple pet ownership.

“After seeing the success and positive feedback from our first video this year, we look forward to sharing the next four,” said APPA President Bob Vetere. “Not only are they clever and entertaining, but they each help spread PAL’s message in a fun way while encouraging multiple pet ownership of animals of all types.”

“Pet Interviews: Guniea Pig” is produced by the famous creator of the wildly popular ‘Ultimate Dog Tease’ YouTube hit, Andrew Grantham. Grantham’s videos have received more than 100 million views and were named No. 2 on YouTube’s Top 10 videos of 2011.

Founded by the American Pet Products Association (APPA), the non-profit PAL campaign is designed to demonstrate the joys and benefits of responsible pet ownership and encourage increased animal adoption.

To view PAL’s videos or more information on the Pets Add Life campaign, visit www.PetsAddLife.org, or contact Jill O’Driscoll at 775-322-4022 or Jill@theimpetusagency.com.

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The American Pet Products Association (APPA) is the leading not-for-profit trade association serving the interests of the pet products industry since 1958.  APPA membership includes more than 1,000 pet product manufacturers, their representatives, importers and livestock suppliers representing both large corporations and growing business enterprises.  APPA's mission is to promote, develop and advance pet ownership and the pet product industry and to provide the services necessary to help its members prosper. Visit www.americanpetproducts.orgfor more information.

   

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