Global Pet Expo Media Advisory

Global Pet Expo Media Advisory

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2010-11-22

*** MEDIA ADVISORY FOR IMMEDIATE RELEASE***

Contact: Tierra Bonaldi, Julie Rowe, Jamie Brant, The Impetus Agency
jamie@theimpetusagency.com, 775.322.4022

More Than 800 Companies Expected to Feature Latest Innovations at the Pet Industry’s Largest Annual Trade Show, Demonstrating the Strength and Resilience of the Pet Industry
- Thousands of buyers and media expected to attend Global Pet Expo 2011, March 16-18 in Orlando, FL – New to this year’s Show is an all-weekday schedule to better accommodate buyers -

Who:
The American Pet Products Association (APPA) and Pet Industry Distributors Association (PIDA) Present Global Pet Expo

When:
March 16-18, 2011
Wednesday and Thursday: 9 am – 6 pm, Friday: 9 am - 5 pm

What:
Global Pet Expo, the pet industry’s largest annual trade show, will feature the newest, and most innovative pet products on the market today. With 62% of American households in the U.S. owning at least one pet, this is your opportunity to inform your audience of the hottest pet products before they hit store shelves.

New to this year’s show is an all-weekday schedule. This change was in response to feedback from show buyers that they would spend more time at Global Pet Expo should the show dates take place on weekdays only as opposed to the past format of Thursday through Saturday. As buyer attendance is critical to the success of Global Pet Expo and its exhibitors, Show organizers listened and made the change to a Wednesday through Friday format for 2011.

Nearly 800 companies from around the world will showcase the latest and greatest products available for all types of pets including dogs, cats, birds, fish, reptiles, small animals and horses. Global Pet Expo boasts 240,000 net square feet of booth space, with 11 football fields’ worth of pet products, more than 3,000 product launches and 150 first-time exhibiting companies. Special sections on the show floor include Everything Aquatic, The Natural Pet, The Boutique, What’s New!, New Products Showcase and International Pavilion.

Qualified media will have the opportunity to attend a press conference at the show where APPA President, Bob Vetere will announce 2010 pet industry spending figures and forecasts for 2011. Attendees will also receive a preview of APPA’s 2011-2012 National Pet Owners Survey. The Survey, which is the only of its kind in the pet industry, monitors consumer habits on an ongoing basis in order to identify short and long-term trends in pet ownership, product and service consumption, and lifestyle and media habits.

Global Pet Expo is open to independent retailers, distributors, mass-market buyers, and other qualified professionals, making it the most important gathering of buyers, pet product manufacturers, and international attendees in the U.S. The show is not open to the general public. Online media registration begins Monday, November 1, 2010. Visit www.globalpetexpo.org/pressreg

Where:
Orange County Convention Center
Orlando, FL

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Global Pet Expo, the pet industry’s largest annual trade show, is presented by the American Pet Products Association (APPA) and Pet Industry Distributors Association (PIDA). The 2010 Show featured 803 exhibitors, 2,250 booths and more than 3,000 new product launches. 4,495 pet product buyers from around the world attended. In 2011, Global Pet Expo will take place March 16-18, 2011, in Orlando, FL. Global Pet Expo is open to independent retailers, distributors, mass-market buyers, and other qualified professionals. For more information, visit www.globalpetexpo.org.

The American Pet Products Association (APPA) is the leading not-for-profit trade association serving the interests of the pet products industry since 1958. APPA membership includes nearly1,000 pet product manufacturers, their representatives, importers and livestock suppliers representing both large corporations and growing business enterprises. APPA's mission is to promote, develop and advance pet ownership and the pet product industry and to provide the services necessary to help its members prosper. Visit www.americanpetproducts.org for more information.

 

Tags: gpe, global pet expo 2011, press registration

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