FOR IMMEDIATE RELEASE
Media Contact: Tierra Bonaldi, Julie Rowe or Jamie Brant
The Impetus Agency 775-322-4022, Jamie@theimpetusagency.com
APPA Co-Sponsors First Ever Petailing 2010 Leadership Conference
- The American Pet Products Association (APPA), together with Pet Business magazine, will educate pet manufacturers and retail executives on the latest insights & trends, strategic partnerships, shopper marketing, social media and an economic outlook for 2011 and beyond, October 27-28, 2010 at The Mirage Hotel in Las Vegas-
(Greenwich, CT—August 18, 2010)— Bob Vetere, president of the American Pet Products Association (APPA), is pleased to announce their co-sponsorship of the inaugural Petailing2010 Leadership Conference. This two day event will feature key industry leaders and experts who will speak on the topics and issues that impact pet retailers on a daily basis.
Of the many key industry speakers, Vetere will be presenting the “Human Animal Bond Research Initiative” seminar at the conference. In his presentation, Vetere will unveil comprehensive plans to conduct groundbreaking research on the Human Animal Bond. In addition, David Lummis, a senior market analyst for Packaged Facts will be presenting the State of the Industry, accompanied by a series of breakout sessions on topics such as social media, identifying customer insights to increase revenues, the role of distributors in the market and much more.
“We were thrilled at the opportunity to partner with Pet Business magazine for this unique, educational conference designed for pet manufacturers and retailers,” Vetere said. “We all benefit by exchanging knowledge and experiences, ultimately enhancing the success of the industry and promoting strong human/pet relationships.”
Craig Rexford, VP and publisher of Pet Business magazine had this to say, “Our readership had been asking us for years to develop an executive conference to address the issues of the pet retail industry including the retail-manufacturer connection, and we are excited to be able to partner with APPA to deliver this platform”.
For a complete conference schedule, registration costs and deadlines, or additional information regarding the Petailing2010 Leadership Conference visit www.petailing2010.com or call 212.979.4861.
The American Pet Products Association (APPA) is the leading not-for-profit trade association serving the interests of the pet products industry since 1958. APPA membership includes nearly 1,000 pet product manufacturers, their representatives, importers, and livestock suppliers representing both large corporations and growing business enterprises. APPA's mission is to promote, develop and advance pet ownership and the pet product industry and to provide the services necessary to help its members prosper. Visit www.americanpetproducts.org for more information.