FOR IMMEDIATE RELEASE
Contact: Kerry Sutherland or Tierra Bonaldi at The Impetus Agency
775-322-4022 kerry@TheImpetusAgency.com; tierra@TheImpetusAgency.com
Pets Drive Gift Giving Trends This Holiday Season
-The Country’s Largest Pet Products Association Shares the Seasons Greatest Gifts-
Purchases of Travel Products Like this Booster Seat are Soaring!
More pet owners will be buying Christmas gifts for their pets than ever before and spending more money on them! Traditionally, at least half of all dog and cat owners will purchase pet gifts this holiday season to the tune of 20 million people spending at least $210 million!
From high-profile designer clothes and grooming products to decadent holiday treats and specialty gifts for the pet parent, there is a something for everyone this year!
Please consider the following new and unique Holiday Pet Gift Ideas hand selected from APPA’s 1,000 member companies for fun holiday feature articles. We are happy to supply you with product samples, photos and an interview with APPA’s president, Bob Vetere on gift trends or any other information. If we can help you out in any way, please let us know.
Below is a unique list that we compiled of pet products, broken down into categories of gift ideas for any pet or pet parent’s shopping list this holiday season. Contact Kerry Sutherland at 775-322-0755 or email at email@example.com
Pamper your Pet
• The edgy Pet Head™ line of grooming products for cool dogs includes shampoos, crème rinses and sprays that suite every type of furry situation. Whether it’s a stinky mutt who needs “Dirty Talk” shampoo or a purebred you want to indulge with “So Spoiled” conditioning crème rinse, Pet Head™ will have them smelling and looking fabulous! www.pethead.com
• Help a pet relax with the Total Relaxation Kit by OurPets. The Total Relaxation Kit “Pampers Your Dog’s Mind, Body & Spirit.” Aromatherapy is a great solution for calming nerves and balancing extremes in emotions. The kit is available in Lavender or Clary Sage, comes in a gift bag made from jute with bamboo handles, or as a boxed kit. The Total Relaxation Kit includes Aromatherapy Shampoo, Kalm & Gentle, a nutritional and herbal calming supplement, Aromatherapy candle and an Aromatherapy Spray. www.ecopurenaturals.com
• After a bath, romp in the lake, or stroll through mud puddles, help a furry friend out with The Brush Buddy. The Brush Buddy is the only all purpose cleaning and grooming device that works by giving your dog a loving hug! Wrapping your arms around your dog with the Brush Buddy gently removes loose hair, debris, dries wet pooch parts and gives him a massage! Earth friendly with 100% recycled rubber bristles and 100% recycled packaging. Soft rubber bristles allow you to probe all parts of your dog’s body in search of dirt and hair while the flip side is made of soft terry cloth towel for drying and cleaning…your dog will love it! www.thebrushbuddy.com
For the Tech Savvy
• Know someone who would like to plug in a device and have it do the work for him? Discover the Drinkwell® Platinum. The Drinkwell® Platinum pet fountain features a sleek new style and design with upgraded features. This all new design utilizes the same patented free-falling stream of water as the original Drinkwell® which entices pets to drink more, keeping them happy, healthy and hydrated.www.vetventures.com
• Wonder if you’ve really gotten everything after a kitten or puppy accident? Bio-Pro Research is introducing a revolutionary product. Specially engineered to fluoresce urine, the LED Mini Urine Finder Light finds urine and body fluids invisible to the naked eye. Using Urine Off products which “eat” uric acid and protein, removing the growth medium of germs, odor and stains, consumers can now make sure that their home environments are Black Light Clean”.
• Give the gift of convenience and alleviate litter scooping for the cat owner in your life! The ScoopFree Ultra is a high-tech, self cleaning litter box that includes a health counter, adjustable rake delay and a privacy hood. The ScoopFree Ultra is totally automatic, maintenance free and hands off between litter cartridge changes, so cat parents can skip cleaning their cat’s litter box for weeks at a time. The health counter automatically monitors the number of times your cat uses the ScoopFree Ultra, which is essential to your cat’s health. www.scoopfree.com
• The Whisper EX builds on Tetra’s best-selling Whisper platform while making filtration cleaner, easier and more intuitive. It features Timestrip technology that signals when it’s time to change the filter. Through the exclusive use of Timestrip technology, Whisper EX lets aquarium owners know when the carbon has expired and it’s time to change their filter. www.unitedpetgroup.com
For the Pet Parent
• Make picking up after pets easier and more fashionable! Bags on Board for Dogs is a compact, refillable dispenser which houses a roll of 15 large bio-degradable doggie clean-up bags. It attaches to any kind of leash - standard or retractable and comes in a variety of neat shapes and fun designs to match any style. www.bagsonboard.com
• Do you have a special pet parent in mind that has filled her home with pet décor? Fiddler’s Elbow introduces artist Sueellen Ross and her wonderful cat art work. She has seven new images available on a variety of products including doormats, mouse pads, and mug/mouse pad gift sets. www.fiddlerselbow.com
• Are you heading somewhere far away for the holidays? Travel with your pet in style! Petmate’s® new Designer Series Travel Bag® is the carry-all tote bag for pet parents and dogs on the go. The Designer Travel Bag combines incredible functionality with amazing style and fashion. Pet parents can now organize, store, and centrally locate water, food, treats, leash, hand towel, blanket, hand sanitizer, waste bags, toys and other essentials for fun outings. Features include a roomy interior, numerous pockets and two collapsible bowls. www.petmate.com
• New Bella Bowls by Loving Pets are the perfect food and water bowls for the classy pet. The stainless steel bowls are recommended by veterinarians because they are hygienic and bacteria free. The bowls have a plastic shell making the inside stainless steel bowl decorative and giving them an upscale look. Bella Bowls are dishwasher safe with an easy to replaceable and easy to remove rubber bottom. www.lovingpetsproducts.com
• Know a pet or owner troubled by shedding? The Power De-Shedder+™ is a de-shedding tool that is battery operated and equipped with a powerful motor for quick and easy operation. It has a textured soft touch finish for a non-slip, comfortable grip. A vibrating comb gently massages pets while removing undercoat and loose hair. The Power De-Shedder+ ™ reduces shedding by up to 90% for long and short-haired dogs and cats. www.andis-store.com
• Try the first ever organic frozen yogurt for dogs by yöghund. Yöghund is more than a delicious treat – it’s a functional food. Low in calories and high in nutrients, yöghund is a treat dog owners can be proud to feed their dogs. Yöghund is made with USDA certified organic ingredients and real yogurt. Yogurt found in yöghund contains probiotics, the “good bacteria,” which helps strengthen dogs’ digestive and immune systems. It is available in two delicious flavors, Organic Banana & Peanut Butter and new Organic Blueberry & Vanilla Bean. www.yoghund.com
• Fill your pooch’s stocking with Treat! By Cain & Able. These yummy, vegetarian edibles are made in the USA with only the freshest, human-consumable ingredients. They are fresh-baked and do not contain preservatives. The all natural, undecorated treats are nutritious enough for everyday snacks, while the decorated treats are extravagant enough for special occasions. Holiday designs include Gingerbread Men, Candy Canes, Christmas Trees, Snowmen, and the Star of David. www.CainAndAbleCollection.com
• Santa Beggin’ Bones™ from Claudia’s Canine Cuisine™ are decadent vanilla flavored bones, hand decorated and hand dipped in a variety of styles. Give as a hostess gift during the holidays or as a gift to your special canine friend. Made in the USA with carefully chosen USA human-grade ingredients, they will have your dog begging for more! So while you eat your holiday ham, put some treats on your dog’s plate too. Other treats from Claudia’s Canine Cuisine are Snow Bells&Bones™ and Mistletoe Kisses™.www.claudiascaninecuisine.com
• The Holi-daze Pooch Pak contains one package each of the following Exclusively Dog Cookies: Carob Chip Wafer Cookies, Best Buddy Bits Peanut Butter Flavor, Best Buddy Bones Beef/Liver Flavor and Duplex Sandwich Crèmes. The four assorted tasty treats are a healthy alternative to traditional dog treats because they are made with human-grade and kosher ingredients and are free of animal by-products and fillers. Exclusively Pet, Inc. offers a wide variety of gourmet dog treats that resemble cookies for people, but they are specially formulated for dogs. www.exclusivelypet.com
• Harnessing the rejuvenating power of organic blueberries, carrots and cranberries, Super Biscuits battle joint inflammation and aid in healing so active dogs can stay active all day long. Busy dogs will love the flavor and pet parents will feel great about sharing a treat specifically created to meet the nutritional needs of the most active dogs. Wagatha’s Biscuits are made from the highest quality, 100% USDA certified organic, and KSA certified Kosher human grade ingredients. www.wagathas.com.
For the Ramblin’ Rover
• Keep a pet safe in the vehicle this holiday season with a travel safety product from Kurgo. For petite pooches, provide a luxury seat with a view with The Kurgo Skybox Booster Seat which offers a safe and secure alternative to your lap while providing enough elevation for mini-Fido to have a clear view of the road ahead and a comfortable, secure padded seat to snuggle down on longer trips. The best part is they are still within arm’s reach when you have the desire to scratch their belly. www.kurgo.com
• Dexas Popware for pets is introducing expandable and collapsible Travel Cups for the holidays. Expandable food and water cups latch onto your dog’s leash when you’re on the go and collapses to less than 0.5 in thick for travel space. The cups can be clipped to leashes, backpacks, belt-loops, and even pet collars. Great for traveling, camping, walks and pet sport events. Washes collapsed and dishwasher safe. For more information please visit www.dexas.com
• For the avid aquarium hobbyist with an eye for home decor, is the new Life Collection by Biorb. The biOrb Life collection is unlike any other aquarium available today. As a result of rethinking traditional conventions about rectangular aquariums the team behind the original biOrb brings you the latest breakthrough in aquarium design. The biOrb Life collection sets new standards for the rest to follow. www.biorbusa.com
• For the cat too hip for a regular bed, K&H has introduced the new Thermo-Kitty Fashion Splash! With 4 happening colors and an incredibly energy efficient 4 watt heater, this bed is sure to please. It’s the hottest thing going and washable. The Fashion Splash is sure to make a splash under your tree this holiday season. www.khmfg.com
• Poochie Bells, the original doggy doorbell teaches your dog to ring a bell when he needs to go out. Custom ribbon and bell designs to match every interior and can be personalized with your Dog’s name! Holiday collection available at
• Yeowww! Catnip. Kris Krinkle and Dreidel Krinkle are the newest members of the Yeowww! Catnip family and are sure to please your feline friends, regardless of faith. Tastefully decorated and hand-stuffed with Yeowww! 100% organically grown catnip and crispy, crunchy crinkle fabric, these are sensory overload for any kitty! www.duckyworld.com
• Every pet owning family has at least one furry friend that wrestles with the ornaments underneath the Christmas tree, almost toppling over a well decorated Spruce. This holiday season, keep your pets busy with their own tree complete with winter-holiday themed “Stuffie” gifts. Canine Genius’ 13-inch Christmas Tree with “Stuffies” has four squeaker filled Stuffie gifts including a snowman, candy cane, Santa cap, and mini stuffed Leo. Humans hide the Stuffie gifts inside the Tree and dogs have fun figuring out how to remove them from the 2 openings.www.caninegenius.com
• Help reduce your pup's carbon paw print with a toy that reuses plastic water bottles. Bamboo, the pet product division of Munchkin Inc. has created the colorful Water Bottle Cruncher toy that allows pet owners to reuse their water bottles in a fun, brightly designed pet toy that combines a heavy duty canvas, triple enforced Velcro enclosure and an empty water bottle. This toy will keep your pet entertained for hours and is perfect for those long car rides during the holidays. Pet owners will appreciate this cost effective toy due to ease of use and longevity. www.bamboopet.com
For Feline and Feathered Friends
• Do you have a cat owner on your shopping list that is constantly cleaning and hiding the odor of her pet’s waste? LUCKY CHAMP introduces an all new award winning Odor-Free Pet Waste Disposal System – Litter Champ. This completely redesigned system features an easy and clean operation with more elegant design and superior functionality providing hygienic and odor-free home environment for pet owners. Litter Champ comes with a scoop that attaches to the side with magnet for convenient access and a pre-installed bag liner that last 2~3 months per cat. Litter Champ also uses environmentally friendly biodegradable bag liners and multiple child-safety lock system for families with children. www.luckychamp.com
• Give your cat something to do while you’re out holiday shopping. The Mouse in the House is the first automatic cat toy designed to turn itself on, call your cats and then play with them when no one is home. Most of us travel for the holidays, resulting in a lot of time for cats to be left alone home. Keep your cat stimulated while she is waiting for Santa to come down the chimney with Mouse in the House. www.catdancer.com
• Sandy Perch is introducing its new Tropicana Sandy Stand for bird lovers. The Sandy Stand is sturdy, light weight and easy to take from room to room. The Tropicana Sandy Stand features 2 stainless steal cups. The perch comes with a removable tray making clean up a breeze. The stand is suitable for medium to small size birds and comes with a 1 ¼” diameter perch. Available in 12 different colors. www.sandyperch.com
If you would like more information on holiday friendly pet products, samples, or images, please contact Kerry Sutherland at kerry@TheImpetusAgency.com or call at 775-322-4022. Happy Holidays!
The American Pet Products Association (APPA) is the leading not-for-profit trade association serving the interests of the pet products industry since 1958. APPA membership includes more than 1,000 pet product manufacturers, their representatives, importers and livestock suppliers representing both large corporations and growing business enterprises. APPA's mission is to promote, develop and advance pet ownership and the pet product industry and to provide the services necessary to help its members prosper. Visit www.americanpetproducts.org for more information.