April 1, 2008
Tierra Griffiths / Julie Rowe / Jamie Brant
The Impetus Agency
Pet Ownership Campaign Stretches Across the Country
- Campaign receives airings from national outlets and top markets such as Los Angeles, Houston, and Washington D.C. –
(Greenwich, CT), April 1, 2008 – A campaign aimed at promoting responsible pet care, increased pet adoption and the joys and benefits of pet ownership has successfully launched across the U.S.
The American Pet Products Manufacturers Association (APPMA), The Pet Industry Distributors Association (PIDA) and H.H. Backer joined forces in October 2007 to produce a nationwide public service announcement program called Pets Add Life (PAL).
The campaign involves three television spots, and over the past six months the TV spots have reached thousands of Americans informing them of the benefits of pet ownership and adoption. The campaign received airings in top markets such as Los Angeles, Washington, D.C. and Houston along with many others.The entire PAL PSA campaign received 1,160 airings across the country, garnering more than $290,000 in media value.
The primary goal behind the PAL campaign is to drive increased pet adoption and promote responsible ownership of pets by clearly sending the message that the pet industry cares about pets and their owners. APPMA has also just posted the PAL TV spots for all to enjoy on YouTube.http://www.youtube.com/results?search_query=Pets+Add+Life&search_type
The campaign website www.petsaddlife.orghas also been developed to provide information on pet ownership to consumers.
The American Pet Products Manufacturer's Association (APPMA) is the leading not-for-profit trade association serving the interests of the pet products industry since 1958. APPMA membership includes more than 1,000 pet product manufacturers, their representatives, importers and livestock suppliers representing both large corporations and growing business enterprises. APPMA's mission is to promote, develop and advance pet ownership and the pet product industry and to provide the services necessary to help its members prosper. Visit www.appma.org for more information.