March 9, 2007
Tierra Griffiths / Julie Rowe
The impetus Agency
tierra@TheImpetusAgency.com / julie@TheImpetusAgency.com
Think Green for Pets this March
-Celebrate with environmentally friendly “green” pet products this St. Patrick’s Day, March 17th and Earth Day, March 20th-
GREENWICH, CONN., March 9, 2007 – In just a matter of days “green” will be everywhere you look. Whether you’re afraid of being pinched, simply hoping for a streak of luck or wanting to plant a tree at a community park, millions will celebrate St. Patrick’s Day and Earth Day this year.
With so much “green” on everyone’s mind these days it’s no surprise even the pet industry is doing its part to offer pet owners environmentally advanced pet products to help contribute to the well-being of the planet while still pampering those beloved pets!
The American Pet Products Manufacturers Association (APPMA) has compiled some of the hottest “green” pet products as well as other great gift ideas for pets this St. Patrick’s Day and Earth Day:
* Worldwise’s PoochPlanet® and SmartyKat™ pet beds are made principally from recycled materials. The material that gives many PoochPlanet® and SmartyKat™ beds their incredibly resilient and fluffy loft is EcoRest®, a special fiberfill blend spun from post-consumer plastic beverage bottles. Many of the beds are filled with the equivalent of over 50 recycled plastic bottles. Cover fabrics for many styles are also made with a blend of recycled materials.Worldwise, whose mission is to “change the way America feels about the look, feel, price and performance of earth-friendly products,” has joined forces with national retailers to make the purchase of environmentally friendly products a natural choice for the average American consumer. www.worldwise.com
* Doggie Dooley, the original in-ground pet waste disposal system keeps lawns and play areas clean and sanitary with the Doggie Dooley Toilet. Simply install in the ground, drop in dog waste and occasionally add Digester Powder and water for continuous break down of waste. The environmentally friendly Doggie Dooley Toilet is harmless to lawns, pets and shrubs and has the capacity to handle the waste of 1 large or 2 small dogs. Works like a home septic system by using Enzyme and Bacteria action to turn waste into a ground absorbed liquid. Ideal for most soil conditions except hard clay (works well in sandy soil too). Molded of durable plastic, the Doggie Dooley Toilet features an open-bottom to create a waste leach field. Improperly disposed pet waste can wash into storm sewers by rain thus carrying pollutants directly into our lakes and streams. Doggie Dooley offers an easy, sanitary method for yard clean-up. www.doggiedooley.com
* ORGANIX® pet food and treats is an organic that uses free-range organic chicken and other organic and natural ingredients.Many of the products in the ORGANIX® line are made with 95% or more organic ingredients.The Organix® organic line includes: ULTRAMIX®, Good Buddy® Cookies, Curious Cat® Catnip Toys and Head to Tail® Pet Shampoos. www.castorpolluxpet.com
* The new Simple Solution® Naturals line of stain and odor removers offers an all natural, eco-sensitive alternative to traditional household cleaners. The beneficial bio-cultures and enzymes are activated on contact with stains and odors where they digest and multiply until the problem is eliminated. Scented with ginger eucalyptus fragrance oil blend. www.simplesolution.com
* Simple Solution® Natural Pet Bathing Shampoo cleans and conditions with all natural ingredients absent of harsh preservatives. It is suitable for all skin types and formulated with nourishing, essential fatty acids and oatmeal, helping to control flaking and scaling. Made with a pleasing sweet almond extract that promotes hydration and leave your pet’s coat looking lustrous and feeling soft. www.simplesolution.com
* World’s Best Cat Litter™ is the only high performance, all-natural, cat litter on the market made from whole-kernel corn.The unique absorbent structure of the corn kernel allows World’s Best Cat Litter™ to naturally bond with odor molecules and form a firm, flushable clump. It contains no perfumes or chemicals, making it safe for cats, kittens and their owners.It’s easy to maintain and is economical as well. World’s Best Cat Litter™ is best for your cat, best for you and best for the environment. www.gpcpet.com
* West Paw Design’s® new Zogoflex™ dog toys are strong enough to last through endless hours of fetch or rough housing. Zogoflex, including Huck, Zisc and Hurley products are made with nontoxic, durable and pliable material that can also be recycled. The Hurley dog toy is a ball, stick and bone in one!The Huck dog toy is a unique ball designed to be used for a game of fetch.The Zisc is a tough fast-flying dog disc that will keep your dog running for hours.Not only are Zogoflex products made with recyclable material, each toy can be recycled. Whenever a customer is done with a toy, they simply send it back to West Paw Design and they will recycle it into new Zogoflex toys. www.westpawdesign.com
* Planet Dog's all-time best-selling collar is the Cozy Hemp Collar. Natural hemp gives strength and an attractive texture and the fleece lining is cozy and soft. It's what you would wear if you were a dog. Hemp is one of nature's most durable fibers. It gets soft and stays strong - making it the perfect material for collars, leashes and harnesses. The Cozy Hemp Collars come in three sizes and three colors (green apple - great for St. Patrick's Day, purple and orange). Medium and large collars have a stainless steel side-release buckle and small collars have plastic. The leash handle comes in one size and the same three colors and it is fleece-lined for comfort. www.planetdog.com
* Planet Dog is always looking for ways to develop unique, tail-wagging products with the environment in mind.The creation of the new Orbee-TuffÒ RecycleBALL and RecycleBONE demonstrates their commitment to making new toys, not waste.The latest additions to the award-winning Orbee-TuffÒ toy collection are made from “regrind”, 100% first quality Orbee-TuffÒ material that would otherwise be discarded.All of the Orbee-TuffÒ toys are non-toxic, mint-scented, offered in a blend of kaleidoscopic colors and now recyclable into the new Orbee-TuffÒ RecycleBALL and RecycleBONE. www.planetdog.com
* Paper Russells Stationery and Gifts just unveiled its new Grrreen product line which includes boxed and single note cards and magnetic notepads that are printed with soy-based ink on recycled paper. The note cards and notepads are devoted to dogs and dog lovers.At the company’s first production of notepads they reported having saved 10 fully grown trees, 4,453 gallons of water, 7 million BTUs of energy, 498 pounds of solid waste, and reduced 971 pounds of greenhouse gases!www.paperrussells.com
If you are interested in receiving further product information, images or product samples, please contact Leah Nelson at The Impetus Agency at jamie@TheImpetusAgency.com or 775-322-4022.
The American Pet Products Manufacturer's Association (APPMA) is the leading not-for-profit trade association serving the interests of the pet products industry since 1958. APPMA membership includes more than 950 pet product manufacturers, their representatives, importers and livestock suppliers representing both large corporations and growing business enterprises. APPMA's mission is to promote, develop and advance pet ownership and the pet product industry and to provide the services necessary to help its members prosper. Visit www.appma.org for more information.